This is the first experimental issue of Culture Unbound. It contains only one publication, which is a collaborative article co-written by 32 authors. Open peer reviews are also included in the publication and the reviewers are on the list of authors. The format of the article offers the reader a choice to read it either in a traditional linear way, or to hop from one section to another using the interactive interface of the document. The purpose of this issue is to support unconventional and creative ways of sharing research, to encourage conversations about academic thinking, writing, and publishing, and also to play around with ways of reading academic publications.