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  • In the Middle and in the Margins: Yoga Practitioners in Finland (YOFI)

    Yoga is a growing international trend. The number of practitioners is globally estimated to exceed 300 million. Although yoga’s history, philosophy and effects on health have been researched extensively, we know surprisingly little about the people who actually practice yoga. This project aims to change this.

    Worldviews in modern yoga: Does yoga have its own outlook? Is it part of Hinduism? Or contemporary spirituality? Studies on yoga’s worldview are so far mostly based on ancient texts, and to some extent contemporary bestsellers. There is very little we know about the outlooks of the grassroots practitioners. In this study, we aim at empirically assessing and arriving at a tentative typology of the prominent outlook types of modern yoga. We combine this assessment with an extensive set of questions regarding the respondents’ values, attitudes, voting preferences, and general demographic descriptors. 

    Some of the prominent yoga-related discourses in contemporary media have centered around conspirituality, a trend that combines New Age spirituality with conspiracy theories. Another topic is related to the cultural appropriation of yoga. The question of to whom yoga belongs gets an interesting local flavor in Finland, where Christian yoga is a growing phenomenon. These are some of the questions where we seek to gain a deeper, respondent-based understanding, by allowing the practitioners to express their own views in the study, that combines qualitative interview materials with quantitative data.

    Although the obvious focus in our study is on yoga in Finland, we can expect at least some of the results to have international relevance. First, an empirically based typology on the prominent outlook types of modern yoga does not exist, as yet. The results of this study are expected to be informative of larger tendencies in global yoga. Second, many of the topical discourses in contemporary spirituality and yoga, such as cultural appropriation, intermingling of extreme right political views with spirituality, questioning of the reliability of national authorities on health and in politics, and how social media is being used in such discourses are global phenomena with relevance in Finland.


    Researchers

    From the left: Janne Kontala, Ella Poutiainen, Måns Broo and Kia Andell. Picture: Satu Karmavalo

    Senior lecturer Måns Broo is the leader of the project. Together with project researcher PhD Janne Kontala he studies the worldviews and values of yoga practitioners in Finland with a mixed-methods assessment consisting of Q-methodological instrument, interviews, and survey-questions. Doctoral student Kia Andell focuses on how Finnish practitioners of yoga create and enforce conspirituality in social media. Doctoral student Ella Poutiainen assesses the relationship between yoga practitioners who identify as being part of a minority, and the values that conspirituality and its traditional views on sexuality and politics have introduced in the world of yoga.


    Financing

    The project has been granted financial support from the Polin Institute (for the years 2024-2026) and from the Research Council of Finland (for the period 1.9.2023 – 31.8.2026).


    More about the researchers

    Måns Broo

    I received my Ph.D. in the study of religions in 2003. Since then, my research interests have gone in two different directions: philological and religio-historical studies of Indian texts, and sociological studies of Indian religions and spiritualities in today’s world. Yoga has often been in the centre of both types of studies. Having worked in several research projects at Åbo Akademi University before, I am happy to now lead one myself, and am immensely proud of the project’s wonderful team.    

    Janne Kontala

    As a long time practitioner of yoga, I nevertheless mostly focused my academic research elsewhere. I completed my PhD in 2016 on organized non-religion in Finland, and have since completed a number of articles on the many facets of contemporary non-religion.

    Meanwhile, I have written three books on yoga directed to a non-academic audiences, and have recently completed academic articles on yoga as both a historical and contemporary phenomenon. This project is the first one where I can fully bring together my prominent interests: the study of yoga as an insider who practices and teaches it, and the academic study of worldviews.

    Ella Poutiainen

    I’m a postdoctoral researcher with a background in gender studies. My research interests lay at the intersection between feminist and gender research, religious studies, and theories of embodiment and affect. My research has focused on questions around the gendered and racial politics of contemporary yoga and holistic spirituality. In my PhD project I explored feminine or women oriented spiritualities and the complex and often difficult relationship between feminine spiritualities and feminism using ethnographic and autoethnographic approaches. In this project, on the other hand, I’m focusing on minority-identified yoga practitioners and their experiences of the inclusivity of yoga in Finland. In addition to doing yoga research, I also work as a yoga teacher.

    Kia Andell

    Having a background in STS, political sociology, cultural and feminist studies, questions related to knowledge, power, and body have always been central in my research.  My Ph.D. research in sociology examines how public engagement with science is shaped by “uncanny” bodily experiences that contradict the prevailing natural-scientific worldviews. I have written articles addressing the lived, social, and political aspects of uncanny experiences, touching themes like religion, spirituality, and alternative healing practices, as well as the affective contemporary public/media environment. My master’s thesis examined how girls negotiate gendered bodily presentations through internet memes. Thus, this project brings together several research interests I have been working on throughout my academic journey.


    Pictures: Satu Karmavalo

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