{"id":44,"date":"2014-09-29T05:40:31","date_gmt":"2014-09-29T05:40:31","guid":{"rendered":"http:\/\/blogs2.abo.fi\/imde\/?p=44"},"modified":"2014-09-29T05:40:31","modified_gmt":"2014-09-29T05:40:31","slug":"information-management-of-digital-streaming-providers-on-the-example-of-netfilx","status":"publish","type":"post","link":"https:\/\/blogs2.abo.fi\/imde\/2014\/09\/29\/information-management-of-digital-streaming-providers-on-the-example-of-netfilx\/","title":{"rendered":"Information Management of digital streaming providers on the example of Netfilx"},"content":{"rendered":"

On the 17 of September 2014 the US streaming portal \u201eNetflix\u201c startet its online service in Austria. Netflix is the leading streaming service worldwide \u201ewith more than 44 million streaming members in over 40 countries enjoying more than one billion hours of TV shows and movies per month\u201c (Netflix 2013: 1). Thereby one of the key strengths of Netflix is collecting big data. By that it uses a personalized algorithm, \u201ewhich recommends other shows to watch based on what the user has seen\u201c (Nippes 2014: n.s.). Critical voices claim that through that the creative process of discovering and liking a series gets lost, because the algorithm offers the user programmes it thinks they will like (cf. Leonard 2013: n.s.). Keeping that in mind Netflix has a great power to promote series that are produced by themselves (for example \u201eHouse of Cards\u201c) or even other shows from other providers.
\nFor this reason in this paper I will discuss how user information and big data is used to manipulate users watching suggestions and try to expose what it implies of the future of streaming portals. Therefore I will begin with a short description of streaming portals in general. Then I will continue with the concept of big data and it\u2019s underlaying principles. After that I will briefly introduce the US streaming portal Netflix. Finally, I will talk about how Netflix manipulates users suggestions and how the possible future of streaming portals will look like.<\/p>\n

References
\n<\/strong>Leonard, Andrew. 2013. \u201eHow Netflix is turning viewers into puppets\u201c. http:\/\/www.salon.com\/2013\/02\/01\/how_netflix_is_turning_viewers_into_puppets\/ (accessed 26 September 2014).<\/p>\n

Nippes, Daniel. 2014. \u201eNetflix\u2019s Big Data Architecture\u201c. http:\/\/dataconomy.com\/netflix-big-data-architecture\/ (accessed 26 September 2014).<\/p>\n

Netflix. 2013. \u201eNetflix, Inc.\u201c. http:\/\/files.shareholder.com\/downloads\/NFLX\/3504957457x0x748407\/76a245dc-3314-401c-baba-ed229ca9145a\/NFLX_AR.PDF (accessed 26 September 2014).<\/p>\n

Ohlhorst, Frank. 2013. \u201eBig data analytics: turning big data into money\u201c. N.J.: Wiley, cop.<\/p>\n

 <\/p>\n

By Julia Pechmann<\/p>\n","protected":false},"excerpt":{"rendered":"

On the 17 of September 2014 the US streaming portal \u201eNetflix\u201c startet its online service in Austria. Netflix is the leading streaming service worldwide \u201ewith more than 44 million streaming members in over 40 countries enjoying more than one billion hours of TV shows and movies per month\u201c (Netflix 2013: 1). Thereby one of the … Continue reading Information Management of digital streaming providers on the example of Netfilx<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":106,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","hentry","category-synopsis"],"_links":{"self":[{"href":"https:\/\/blogs2.abo.fi\/imde\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs2.abo.fi\/imde\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs2.abo.fi\/imde\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs2.abo.fi\/imde\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs2.abo.fi\/imde\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":4,"href":"https:\/\/blogs2.abo.fi\/imde\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"predecessor-version":[{"id":48,"href":"https:\/\/blogs2.abo.fi\/imde\/wp-json\/wp\/v2\/posts\/44\/revisions\/48"}],"wp:attachment":[{"href":"https:\/\/blogs2.abo.fi\/imde\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs2.abo.fi\/imde\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs2.abo.fi\/imde\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}