{"id":307,"date":"2014-04-22T12:54:32","date_gmt":"2014-04-22T12:54:32","guid":{"rendered":"http:\/\/blogs2.abo.fi\/hrm2014\/?p=307"},"modified":"2014-04-22T12:54:32","modified_gmt":"2014-04-22T12:54:32","slug":"foretagsbloggen-ett-redskap-eller-en-fallgrop","status":"publish","type":"post","link":"https:\/\/blogs2.abo.fi\/hrm2014\/2014\/04\/22\/foretagsbloggen-ett-redskap-eller-en-fallgrop\/","title":{"rendered":"F\u00f6retagsbloggen \u2013 ett redskap eller en fallgrop?"},"content":{"rendered":"<p>En ny trend har landat och \u00e4r h\u00e4r f\u00f6r att stanna.<br \/>\nF\u00f6retag skall inte bara erbjuda kunder stillast\u00e5ende hemsidor, utan nu \u00e4ven levande plattformar, <em>f\u00f6retagsbloggar<\/em>.<\/p>\n<p>Idag \u00e4r det vanligt att redaktioner och styrelser bedriver bloggar f\u00f6r att ge sina kunder en inblick i vad som h\u00e4nder i f\u00f6retaget och genom den \u00e4ven ta sin marknadsf\u00f6ring ett steg l\u00e4ngre. Samtidigt s\u00e5 blir de digitala plattformarna allt fler och man b\u00f6r g\u00f6ra sin plattform speciell, f\u00f6r att den skall skilja sig fr\u00e5n m\u00e4ngden och f\u00f6r att kunderna skall hitta dit.<\/p>\n<p>\u00c4r f\u00f6retagsbloggar en hiss eller diss? Ett anv\u00e4ndbart redskap eller en fallgrop?<\/p>\n<p>\/ Jessica, Grupp 11<\/p>\n<p><a href=\"http:\/\/karlekochpolitik.blogg.se\/2011\/march\/titti-leif-vill-du-gastblogga.html\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-308 aligncenter\" alt=\"b_135734554\" src=\"http:\/\/blogs2.abo.fi\/hrm2014\/wp-content\/uploads\/sites\/12\/2014\/04\/b_135734554-300x213.jpg\" width=\"300\" height=\"213\" srcset=\"https:\/\/blogs2.abo.fi\/hrm2014\/wp-content\/uploads\/sites\/12\/2014\/04\/b_135734554-300x213.jpg 300w, https:\/\/blogs2.abo.fi\/hrm2014\/wp-content\/uploads\/sites\/12\/2014\/04\/b_135734554.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ny trend har landat och \u00e4r h\u00e4r f\u00f6r att stanna. F\u00f6retag skall inte bara erbjuda kunder stillast\u00e5ende hemsidor, utan nu \u00e4ven levande plattformar, f\u00f6retagsbloggar. Idag \u00e4r det vanligt att redaktioner och styrelser bedriver bloggar f\u00f6r att ge sina kunder &hellip; <a href=\"https:\/\/blogs2.abo.fi\/hrm2014\/2014\/04\/22\/foretagsbloggen-ett-redskap-eller-en-fallgrop\/\">Forts\u00e4tt l\u00e4sa <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,25],"tags":[33],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-forandring","category-nya-arbetsformer","tag-gr-11"],"_links":{"self":[{"href":"https:\/\/blogs2.abo.fi\/hrm2014\/wp-json\/wp\/v2\/posts\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs2.abo.fi\/hrm2014\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs2.abo.fi\/hrm2014\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs2.abo.fi\/hrm2014\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs2.abo.fi\/hrm2014\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":3,"href":"https:\/\/blogs2.abo.fi\/hrm2014\/wp-json\/wp\/v2\/posts\/307\/revisions"}],"predecessor-version":[{"id":316,"href":"https:\/\/blogs2.abo.fi\/hrm2014\/wp-json\/wp\/v2\/posts\/307\/revisions\/316"}],"wp:attachment":[{"href":"https:\/\/blogs2.abo.fi\/hrm2014\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs2.abo.fi\/hrm2014\/wp-json\/wp\/v2\/categories?post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs2.abo.fi\/hrm2014\/wp-json\/wp\/v2\/tags?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}